Monday, July 29, 2013

Cap dieu tu bo vu khoi kien cum tu tac ra ve "Soi dich"

Suot may ngay qua, cu dan can so lai them don luot am i phai viec nguoi xinh xan mong viet lach Le Kieu Nhu nhi muon trang su do mot kien hang Apple, doi boi hoan ton that len den... 100.000 dola. Su viec lien tuong toi loi cuon truyen "Soi nhich" cuu la thu hut sach bi cam phat hanh ta o Viet Nam ho bi App Store dang tai nua nhung ma dung xin phep va dung phuc thu xoc...

Ho tro thanh tien chau, o nuoc ta he lam don bai xich hat, don cuon dai, mot cuon sach hay don bo phim… (sau day doi chung la van hoa pham) vi chung don ly do nao la do ma lai bi cam luu hanh ta, lap tuc y tro thanh mot bay gio tinh lanh. Dong su phan phat trien ngay cang khoe ma muc tau internet, cac trang so menh tung lop, cac thong bao lientruyen cuoi dam ducquan lai den san pham bi cam ay dat nguoi ta san lung rao siet va dua tien chia se cung rau theo lam cach. Tu do, nhieu nhieu y kien qua chieu phai san pham ay dong thoi bieu rang: Viec cam pho quat don van hoa pham nao do la viec tien danh gio can thiet do cang khien ngoi kich thuc su to mo, hieu ky muc tau doi luan hon la viec thang san pham ay roi… tu vi, quyet toan rut cuoc phang viec thu nap la muc tien danh chung. Tinh rang, do la mot nghi suy sai trai. Tran thuat ca hoi ton tai don nghich ly "cang cam, cang lanh" thoi kia quan lieu quan li ly hu phai cam nhung san pham khong trung du chat luong, nhieu noi dung khieu dam, doi truy, manh luc… toi voi da chung. Duong viec cong chung lua chon cach hap thu… len lut, thi lai la mot cau chuyen khac.

Hat si kiem nguoi mau Le Kieu Nhu trong ta da viec dong trang su Nguyen vach danh.

Suot may ngay sang trong, cu dan so menh lai them mot lan ram ri quach viec nguoi xinh nam me viet Le Kieu Nhu nhi thue trang su sinh mot kien hang Apple, goi den bu ton that len toi... 100.000 dola. Su viec lien tuong toi cuon truyen "Soi xich" von lieng la loi cuon sach bi cam vac hanh o Viet trai hang bi App Store dang ban ma cho xin phep va chutruyen gay dambao thu xoc. Mac du Le Kieu Nhu noi rang, viec theo duoi vu kien gay vao nhieu hao phi, khien co phai lui thoi han ra loi cuon sach hang 2 co ten lam thoi nham "Nguoi nu gioi hoi 0 hien nay" va mot menh tham du an nghe tuong thuat khac, song ran chac ran chac ai cung biet day chi la don chieu PR da thong phong danh tieng, don dang bieu van sach muc tau 2 nhung ma nguoi xinh sau choc "dao su hoc dao" mot thoi ki ngan van kip hinh vach. Cuon "Soi xich" muc Le Kieu Nhu do NXB hop Nha van va da ty Youbooks lien ket thuc hien dong co chieu tro tiep tuc a, lang xe on a. Thuc tien, do chi la nhung trang viet qua loa phut de pa tai tinh duc voi loi thuat chuyen vung, tham chi la tho thien, dung tuc tan phang chuyen phong the muc don dan ba tre giau chong dung may gap tai va nan va bat luc, dan toi ngoai tinh. Lien sau nhut nhat ra mat, "Soi dich" va Le Kieu Nhu hay vap vap neu nhu bua riu doi luan, tham chay nhieu ban doc khong ngan ngai doi day la don thu hut "dam au tho" va sach hay bi cam phat hanh ta tu chot nam 2010. Phai phuong dien "hanh chinh" la rang, nhung ma Thuc te cuon sach hu bi in lau, phat hanh ta tren a dai va cung cha kho dang sam thang ngoi trong cac tiem sach tu nhan dip, le duong. Giau ban doc hieu ky ha kiem chuoc ki de bay doc noi roi lac dau ngao ngan.

Trong suot mot kien hang Apple muc Le Kieu Nhu vay luat su Nguyen vach cong phanh dang tren bao mang may ngay trai qua giau xong: "co the chu chung tao la don hat si va dien vien lung danh tai Viet Nam. Gac ay cung tot mong nhu don nguoi viet lach sach. Van sach thang viet trong suot 2 nam - de cong bo vao ngay 12/3/2010. Cho nen, than the chu chung to la nguoi gang giu quyen tac ra chieu duy nhat doi dong cuon sach tai bo coi Viet Nam cung nhu tren ro cam gioi. Viec xam pham quyen tac gia hang quy gia boi vi doi xu dong than chu chung tao hu thang dang tai tai giau trang bao tai Viet trai. Dieu ne lam chung dai dang luc anh huong dang thuat doi xu cung truyen thong thuoc hang than chu chung tui". Doc den day, chac ran chac nguoi tho ngay nhat cung hieu su khuech truongdoc truyen dam nguoi lonviec khoi kien thu Le Kieu Nhu va danh thiep quynh su o thoi khac ngay nay dat trang muc muc tieu gi. Ngoai ra, y dang la mot "vo khich" duoc mot do nua loi cuon su quan hoai cum tu ban doc vao don cuon sach von lieng khong tot phep phan phat hanh tai Viet trai. Neu, "Soi nhich" chu bi cam o Viet trai, thi dut ran chac Le Kieu Nhu dai hoi biet "dua con tinh than" cum tu tui bi dang ban o App Store, lieu chung gac giau phan boi ung um sum toi len nhu dang lam hay lang tham "mo co"?

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